Are you considering email marketing services for your business? Clever emails can drive thousands of eager prospects to your website. But the opposite is also true: bad ones get simply deleted or worse – marked as SPAM. “The money is in the list”, online marketers strive to have an exceptional mailing list to use. Not only for Email Marketing, but a good list can really help with your Social Media Management as you can target your list exclusively.
So how do you learn to write snappy, effective email campaigns? Start by reading them. LOTS of them. And as odd as it sounds, you should also read some rotten ones. You should read so many, in fact, that you can tell the “keepers” from the “stinkers” within the first few seconds.
It’s simple to get started, and here’s a 10-step guide to show you how bought to you by our friends at Marketing Quotes Australia.
1) If you don’t already have one, create a Google account. Just go to Google.com and, in the upper right corner, click “Sign In”, then “Create An Account Now”. Follow the simple steps. (In future articles, you’ll learn why a Google account is so important.)
2) Now use your Google account to create a Gmail account. This email will be used ONLY for learning email marketing, and you’ll delete it when you’re finished. So don’t think too long or hard on finding the perfect address.
3) Test your Gmail account to make sure it’s working. Is it ready? Great, let’s get started.
4) In your favorite search engine, type the product or service that you’ll be marketing. For this example, we’ll use “network marketing online.”
5) Pages of search results will pop up. Begin at the top of the list, and start visiting the sites one by one.
6) Don’t spend too much time reading the sites; you’re actually looking for “landing pages”, “capture pages” or “opt-in” forms. These forms will offer a free product (usually a downloadable book, video or training series) in exchange for your name and email address. Go ahead and sign up. This places you into the site’s autoresponder list; it’s how leads are gathered for email marketing campaigns. (Don’t worry; you WANT these emails. This is what you’re looking for.) Use your new Google email address, but do NOT give any personal or financial information.
7) Continue to visit landing pages and opt-in forms. Sign up for several of them. The object is to receive a wide variety of email campaigns, so you can learn and compare different styles. Don’t get side-tracked by interesting sites; bookmark them to visit later.
8) Within hours, you should begin receiving pre-written emails. Read them, and pay close attention to how they make you feel. Does the writer seem credible and likable? Knowledgeable? Experienced? Is the email well written? Does it make you want to take action, learn more? Does it contain usable information for your business, or is it simply asking you to buy something? Does it seem overly vague or full of hype? Do you want to delete the email or save it?
9) Continue to receive, read and rate email campaigns over the next few weeks. You’ll soon see a pattern of tone, words and structure in the ones you like – AND in the ones you don’t. Certain senders you’ll regard as SPAM, and others you’ll appreciate. Why? Print an example of each, and highlight why you like or dislike it. Why would you choose to do business with this person, but never with the other? What do they have in common, and what can you offer that’s unique and different?
10) After a few weeks, you’ll have an excellent grasp on email marketing. You’ll know how it works, the tone and words that feel right for your campaign, and the type of writing to avoid. You’ll be ready to craft a series of smart, valuable and effective emails that make your readers take action: that is, buying your product or service. Experience will have taught you what a simple ten-step article – or any downloaded report – never could.
At this point, feel free to delete the Gmail address used to learn email marketing. Or simply unsubscribe from the senders that don’t interest you, and keep the others. Besides learning some valuable marketing techniques, you’ve probably made some excellent business contacts. Not bad for a free training system, huh?